Everything you need to gather before you build—or hire someone to build—your website.

Planning a new website can feel overwhelming before you've even touched the design. This free checklist helps you organize your brand assets, website content, photography and business essentials so you can start your project feeling prepared.

The Small Business Website Planning Checklist

FREE WEBSITE PLANNING RESOURCE

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• SMALL BUSINESS WEBSITE PLANNING CHECKLIST •

Start your website with the right pieces in place.

A great website starts long before the design.

Having your content, imagery, brand assets and business details organized ahead of time makes the entire process smoother—whether you're building it yourself or working with a designer.

The Website Planning Checklist walks you through exactly what to gather before you begin:

Logos, colors, fonts and visual elements that make your business recognizable.


A simple inventory of the photos and visual assets that can help bring your website to life.

Essential information about your business, services, process and offers you'll want to have ready.

The details that are easy to forget until you need them.

Brand Assets

Business Essentials

Photography & Imagery

Website Content

Ready to start planning your website?

Whether you're building your first website, refreshing an existing one or preparing to work with a designer, getting organized before the design begins can save time, reduce back and forth and help you make more thoughtful decisions throughout the process.

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